Jasmine Tookes
Victoria’s Secret Angel and founder of Joja
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Fundraising
Victoria’s Secret Angel from 2015 to 2021 — one of the brand’s elite faces, and famously wore the $3 million Fantasy Bra in 2016. Co-founder of Joja — a fitness and lifestyle brand/platform she launched with fellow model Josephine Skriver, promoting balanced living and strength from the inside out. Featured on the covers of Vogue, Harper’s Bazaar, Elle, and countless other major publications. Walked for top-tier fashion houses like Valentino, Versace, Calvin Klein, and Oscar de la Renta. Built a strong brand presence around fitness, entrepreneurship, and authentic beauty — moving beyond just modeling into business-building.
Accomplishments
- Became a Victoria’s Secret Angel in 2015, one of the highest honors in the modeling world.
- Selected to wear the iconic $3 million Fantasy Bra at the 2016 Victoria’s Secret Fashion Show — a career-defining moment only awarded to top-tier Angels.
- Co-founded JOJA, a fitness and lifestyle brand, successfully expanding her career beyond modeling into entrepreneurship.
- Featured on the covers and in the pages of Vogue, Elle, Harper’s Bazaar, Glamour, and countless international magazines.
- Walked the runway for top global designers like Versace, Balmain, Valentino, Oscar de la Renta, and Tom Ford.
- Built a personal brand focused on fitness, strength, beauty, and entrepreneurship, connecting with a wide audience beyond just fashion.
- Recognized as one of the top models of her generation by models.com and industry insiders.
- Maintained a high-profile modeling career for over a decade — a rare feat in an industry obsessed with "what’s next."
What I can advise on
- Building a long-term career in a fast-moving, competitive industry.
- Turning personal passions (like fitness and wellness) into a brand and business.
- Creating authentic personal branding that grows with your life stages.
- Leveraging social media to maintain relevance and control your own narrative.
- Navigating brand partnerships smartly — choosing legacy over quick money.
- Prioritizing health and well-being while building a demanding career.
- Launching a brand with a true community-first approach (not just “influencer” marketing).
What to expect
- Ask 3 or more questions
1.1 Expert call with Jasmine Tookes
1.1 Expert call with Jasmine Tookes
From £ 100
per session
Pick a duration
Quick - 15 mins
Cool - 30 mins
Compact - 45 mins
Deep - 60 mins
£ 100
per session