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Valentina Muntoni

Founder Rat & Boa
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Co-founder and creative force behind Rat & Boa, the fashion brand known for its bold, unapologetic designs and cult following. I combine a background in design with a sharp instinct for modern femininity, creating collections that empower and captivate women around the world.

Accomplishments

  • Co-founder and Creative Director of Rat & Boa, founded in 2015 alongside Stephanie Bennett.
  • Built Rat & Boa into a global cult brand, worn by celebrities, influencers, and fashion insiders across the world.
  • Grew Rat & Boa from a small independent label into a multi-million pound business — entirely self-funded in its early stages.
  • Led Rat & Boa's transition from niche e-commerce into a full-fledged global fashion player, stocked internationally and consistently selling out collections.
  • Recognized for establishing a brand identity that's bold, sexy, and unique — carving out a strong niche in the luxury boho fashion world.
  • Featured in major fashion publications like Vogue, Elle, Harper’s Bazaar, and Grazia.
  • Built a highly engaged brand community without relying on heavy paid ads — focusing on organic growth, storytelling, and authentic imagery.

What I can advise on

  • Building a fashion brand from scratch without massive external funding.
  • Creating a powerful, distinctive brand identity that breaks through the noise.
  • Designing collections that balance artistry with commercial appeal.
  • Using social media and organic marketing to drive real business growth.
  • Scaling a direct-to-consumer fashion brand globally while staying true to your vision.
  • Managing creative and business demands as a founder-creative hybrid.
  • Cultivating a loyal, passionate customer base that markets your brand for you.

What to expect

  • Ask 3 or more questions
  • Tips on building a fashion brand that doesn’t just sell clothes but builds a cult following.
  • Advice on crafting a brand voice and aesthetic that feels irresistible, not manufactured.
  • Growth hacks for scaling organically — without selling out or diluting your creative vision.
£ 150
per session

What it's like

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