Alexandra Peek
Former CMO at Bondi Sands
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Fundraising
Former Chief Marketing Officer—and first employee—at Bondi Sands. Over eight incredible years I helped grow a four‑person Aussie start‑up into the world’s #1 self‑tan brand, added suncare & skincare lines, and saw the company through its successful acquisition. Now, after relocating to Dubai, I’m sharing what I’ve learned about brand building, global expansion, and leading high‑impact teams.
Accomplishments
- Founding team member → CMO of Bondi Sands, steering it to a global exit
- Launched & grew three product categories (self‑tan, suncare, skincare)
- Built a 45‑person, multi‑office marketing org from scratch
- Drove brand into 30+ international markets & major retailers (Boots, Ulta, Priceline)
- Led collaborations with icons like AFL, the Australian Open, & major influencers
What I can advise on
- Global beauty / FMCG go‑to‑market & retail strategy
- Influencer & community marketing that converts, not just gets likes
- Product development roadmaps: concept → testing → launch
- Hiring, structuring, and motivating high‑growth marketing teams
- Navigating brand acquisitions and due‑diligence prep
What to expect
- Ask three (or more) focused questions on brand, product, or growth challenges
- Tips on how to launch and scale beauty/SKUs globally—from concept to retail
- Advice on avoiding costly marketing missteps and structuring lean, creative terms
- Walk away with a Bondi Sands–tested action plan you can apply immediately
1.1 Expert call with Alexandra Peek
1.1 Expert call with Alexandra Peek
From £ 100
per session
Pick a duration
Quick - 15 mins
Cool - 30 mins
Compact - 45 mins
Deep - 60 mins
£ 100
per session