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Emma G

CEO and co-founder of Good American. Founding partner Skims.
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I'm Emma Grede — an entrepreneur, brand builder, and executive who’s spent my career breaking down barriers and building businesses that matter. I’m the Co-Founder and CEO of Good American, a brand I launched with Khloé Kardashian to redefine what inclusive fashion really looks like. We made $1 million in sales on our first day because we dared to do what others wouldn't: design for every woman, not just a select few. I’m also a Founding Partner of SKIMS, where I work alongside Kim Kardashian to disrupt the shapewear and apparel space with a focus on innovation, inclusivity, and serious staying power. Beyond business, I'm passionate about real, systemic change. As Chairwoman of the 15 Percent Pledge, I advocate for major retailers to commit at least 15% of their shelf space to Black-owned businesses — pushing for equity not just in words, but in action. I also proudly serve on the board of Baby2Baby, supporting children living in poverty across the U.S. I believe in building things that last — brands, communities, opportunities — and I never shy away from a challenge. Whether it’s sitting in the Shark Tank chair, launching a movement, or scaling a company to the top, I show up with the same mindset: big vision, bigger action.

Accomplishments

  • Co-founder and CEO of Good American — the size-inclusive denim and fashion brand launched with Khloé Kardashian. It blew past $1M in sales on Day 1. (Yes, day one — not a typo.)
  • Founding Partner of Skims — Kim Kardashian’s shapewear mega-brand valued over $4B.
  • Chairwoman of the 15 Percent Pledge — pushing major retailers to commit 15% of their shelf space to Black-owned businesses.
  • Board Member of Baby2Baby — a nonprofit supplying children living in poverty with basic necessities.
  • Shark on Shark Tank — the first Black woman to sit in the tank.

What I can advise on

  • Building a brand from scratch that becomes a true movement.
  • Scaling a company fast without losing authenticity or customer trust.
  • Creating products that are genuinely inclusive — not performative.
  • Finding and securing the right business partners to elevate the vision.
  • Navigating celebrity partnerships strategically and on equal footing.
  • Blending commerce with culture to build brands that actually last.
  • Raising capital smartly while staying in control of the business.
  • Building teams that are mission-driven, resilient, and execution-focused.
  • Embedding real values into every part of the business — not just marketing.

What to expect

  • ask three or more questions
  • tips on how to start a successful company
  • advice on getting your first 10,000 customers
  • growth hacks & jumpstarting growth
£ 200
per session

What it's like

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