Founder and CEO of Humantra, a hydration brand focused on making everyday water work a little harder for all of us. After a couple of early business tries and more than a decade in Dubai’s start‑up scene, I teamed up with the Huda Beauty investment group to bring Humantra to life. These days you’ll find me experimenting with new electrolyte blends, chatting with customers about what actually helps them feel better, and building a team that shares the same curiosity. My aim is simple: provide practical tools—starting with better hydration—that help people feel and perform a bit better each day.